The Changing Communication Preferences of Audiology Patients

Recorded: July 20, 2021

Industry Solutions Series Webinar sponsored by Weave Communications

Presenter: Jim Rollins

CEUs: 0.1 AAA CEUs

Duration: 60 Minutes

Instructional Level: Introductory

Program Focus: Knowledge

Learning Outcomes: Upon Completion, each participant in the eAudiology web seminar will be able to: 

1. Implement effective text-messaging campaigns.    
2. Optimize existing marketing campaigns.
3. Grow the number of online reviews for their practice.

Description:

This course dives into the patient communication trends that are impacting audiology practices and how practices can adapt their communication strategies and capabilities to better meet the changing needs of patients. Presenter Jim Rollins will discuss the emerging market of practice-to-patient text messaging, decreasing dependence on phone conversations and the increasing importance of online reviews. Course participants will learn how to better communicate with their patients and increase the effectiveness of their marketing campaigns within the emerging channels.

Sponsored by:

Jim Rollins, Weave Communications

Business Development, Audiology

Jim Rollins has held various sales, sales leadership, and business development roles within the hearing healthcare industry over the past 20 years. Over the years Jim has worked for Sonic, Siemens, and Beltone and was part of successful sales teams that generated tremendous growth. Jim also owned and operated his own hearing aid practice where he also saw patients and was Board Certified in Hearing Instrument Sciences.

Jim then worked for CaptionCall where he build a large partner/provider program responsible for helping hundreds of thousands of hearing impaired people communicate better on the telephone.

He joined Weave in 2020 and is overseeing Weave’s go to market efforts within the Audiology and Hearing industry. When not working he enjoys spending time traveling with his wife Kim and their 4 boys. Jim is often found playing guitar, listening to music in various forms of hi-fidelity audio and enjoying basketball, films and a few video games with his boys

Disclosure: Weave Communications is a provider of communication software for audiology practices. Though enables audiology practices to utilize the channels discussed in the course, the information is applicable for all practices regardless of the software provider they utilize