Best Practices for Google and Facebook Advertising: Building Campaigns on Any Budget 

Recorded 10/19/2021

Industry Solutions Series Webinar sponsored by Weave Communications

Presenters: Rob Hughes and Felix Baca

CEUs: 0.05 AAA CEUs

Duration: 30 Minutes

Description 

Finding new patients requires effective marketing. While the concepts of marketing are the same, the tactics and strategies continue to evolve as new methods and channels emerge. In this webinar, you will learn more about the most effective digital marketing channels, Google and Facebook. Presenters Rob Hughes and Felix Baca will dive into the benefits and drawbacks of each channel, the targeting strategies you should implement as a small business and the best practices for creating your digital ads. They will also outline the best place to start with a limited budget to test and start utilizing these effective channels of advertising. 

Learning Objectives
Upon completion, each participant in the eAudiology Web Seminar will be able to:

1. Implement effective text-messaging campaigns
2. Optimize existing marketing campaigns
3. Grow the number of online reviews for their practice


Sponsored by:

Rob Hughes

Rob is currently the paid Advertising Manager for Weave and has been there for 4 years. He has spent the last decade managing paid advertising campaigns on Google and Microsoft. Prior to joining the marketing team at Weave, Rob managed paid advertising accounts at a marketing agency that focused primarily on helping small and local businesses grow. Having managed ad accounts from almost every industry and at almost every budget, he has found a passion for discovering simple tactics that can make a huge impact. 

Employee of Weave Communications

Felix Baca

Felix is currently the paid Social Media Advertising Manager for Weave and has been since late 2020. He is a digital marketer, specializing in paid social media advertising with more than 6 years of social media advertising marketing experience. He has worked within both large software companies and small businesses, managing large and limited budgets. Coming from an agency background, Felix has managed budgets exceeding 5 million dollars in advertising spend and understands what it takes to launch a high performing campaign.

Employee of Weave Communications